Where you start depends on the role you choose: tenant, operator, format partner or supplier. We discuss the basic terms at a consultation and send the detailed operating parameters on request through the form.
Pilot format in Riga
Eastern Market
where tradition meets modernity
We create cultural and commercial spaces of a new format: with Eastern atmosphere, transparent organisation and modern architecture.
Audience
Join us
Find your way to participate in the project
Format partners
A clear operating model, with the participation share agreed between the parties.
You get an operating model for each zone, management rules and a schedule of control metrics. Reports on the node's performance, common service standards and a plan for scaling to other cities, subject to quality criteria, are available.
One development path, several ways to take part
The Format
Format essence
Managed platform 200–800 m² with sectors A–H. We manage some zones ourselves, sublease and partner others. All operations go through common legal framework, digital platform and logistics regulations.
Managed platform 200–800 m²
We manage some zones ourselves, sublease others
Common legal framework and digital platform
Project Economics
Node Revenue Model
The operating model has six revenue streams and spreads the load across the node's lines of business. Each stream supports steady operation, reduces dependence on any single channel and helps the parts of the format work together.
- Membership
- Rent and Sublease
- Production
- Services
- Events
- Partnership
Reinvestment Model
Cyclical growth model through revenue reinvestment in infrastructure development and network scaling
Authenticity
Authenticity and Craftsmanship
Genuine mastery in every detail
All decorative elements are made by hand to authentic Eastern ornamental designs. Each pattern has its own meaning and history, and together they bring tradition, craftsmanship and a respect for form into the space.
We keep every stage authentic, from the first drawing to the wood carving, and combine the skill of past generations with modern technology.
Zoning
Trading Zones
Each zone specialises in specific product categories with their own trading formats
Vegetables and fruits
Fresh seasonal vegetables, fruits, greens and berries from verified suppliers
Specialisation
Fresh vegetables, fruits, greens, berries
Trading Formats
Counter trading, weight sales
Equipment and Services
Counter displays, scales, packaging, cold chain
Sector visualisation: Vegetables
Sector Vegetables
Q&A
Frequently Asked Questions
Answers to the most popular questions about the Eastern Market project
Yes, you can join as a trading zone operator. The work runs under a contract with fixed standards for quality, range and service. You get access to the accounting system, training for your team and ready-made infrastructure for the launch.
If you do not have one, we will help you find one. What matters is that you understand your role and your responsibilities.
Marketing is conducted on three levels: • General node marketing: advertising, PR, events, social media • Zone marketing: promotions, tastings, seasonal offers • Partnership marketing: cross-sales between zones, loyalty programmes All participants receive ready marketing materials and promotion support.
Scaling to a second node is possible after successful operation of the first one when meeting key indicators: revenue by sectors, profitability, inventory turnover and high customer service ratings. We provide a ready launch template for new location, help with site selection and adaptation to local features. With successful implementation of the first node standards, conditions for the second become more favorable.
Several formats are available: format partner, operator, trading-zone tenant and supplier. For each format we set out the roles, the operating commitments and the quality requirements. Detailed terms and figures are sent on request through the form.
The project is being built on an IT platform: a CRM for customer management, an ERP for stock and financial accounting, video analytics to study how customers shop, a customer mobile app with a loyalty programme, a cold chain management system with temperature sensors, and integration with common payment systems and delivery services. The systems are designed to work together in real time.
The priority is cities with a population of 100,000 or more, enough purchasing power and well-developed infrastructure. Both Russian regions and CIS countries with similar cultural traditions and food preferences are under consideration. Cities with a multi-ethnic population and tourist potential are of particular interest. The final choice of location depends on market research and on finding suitable partners.
Partnership
Open an Eastern Market in your city
The format is built to be repeated in other cities, with zones, standards and a shared digital platform. Tell us about your city and premises, or about your interest as an investor. We reply within one business day.